To the Amateur Scientist in Us

This is a great post by Seth Godin (and in many ways, what I like to point out with my blog posts…). 

Seth is a king of marketing, but here, he points out how many people make bad decisions because they don’t really use any real scientific reasoning to get to a good answer…

And worse, with all the factoids out there, misleading and otherwise, people grab onto this information and think that they are being more rational in their decisionmaking…

Seth uses the flu vaccines, breast cancer screenings, and salmon to speak his message – a worthy read

Get My Newest Articles In Your Inbox

Subscribe to get my latest articles from Decisions & Discovery by email.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

I currently serve as Vice President of Decision Science at CenturyLink. I've previously served as a leader in the Advanced Risk & Compliance Analytics (ARCA) practice at PwC and as Director of Data Science & Analytics Engineering at Areté Associates. I've served the public as Chair of the Thousand Oaks, CA Planning Commission. I have been married to my wife Stephanie since 1993, and we have a wonderful daughter Monroe. Learn more about me »

Please note: I reserve the right to delete comments that are offensive or off-topic.