This is a great post by Seth Godin (and in many ways, what I like to point out with my blog posts…). 

Seth is a king of marketing, but here, he points out how many people make bad decisions because they don’t really use any real scientific reasoning to get to a good answer…

And worse, with all the factoids out there, misleading and otherwise, people grab onto this information and think that they are being more rational in their decisionmaking…

Seth uses the flu vaccines, breast cancer screenings, and salmon to speak his message – a worthy read…