Why should we pay attention to Guy’s lessons? Well, Guy was the chief evangelist for Apple, working directly with Jobs in the early days of the PC, and was critical in cultivating the market for their first Macintosh computer in the 1980’s. He knew firsthand about the genius (and perfectionism) of Steve Jobs, and has been witness to Apple’s successes and failures since.
He went on to become co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Most recently, he’s released his book Enchantment: The Art of Changing Hearts, Minds, and Actions.
I think Guy is right on for these Jobs lessons – here’s one that I thought was particularly good:
6) You can’t go wrong with big graphics and big fonts.
Take a look at Steve’s slides. The font is sixty points. There’s usually one big screenshot or graphic. Look at other tech speaker’s slides—even the ones who have seen Steve in action. The font is eight points, and there are no graphics. So many people say that Steve was the world’s greatest product introduction guy..don’t you wonder why more people don’t copy his style?”
I’ve seen so many presentations that cram too many words on a slide, where it’s clear that the presenter thinks that it’s the information that’s important – cram more on and the slide must be better. Jobs was a master on how to focus people on his message – leading to incredible success for his companies and his innovations.
Take a read of Guy’s lessons here – it’s worth learning some of these lessons…
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